Launch Fast: Avoid Analysis Paralysis and Achieve Market Success
Why do some products succeed while others stagnate? Stagnant ones get stuck in the analysis phase. Successful ones learn to take the leap.
We’ve Seen 1,000 Product Ideas. Here’s What Makes One Stand Out.
What makes a food product idea stand out? Jamie and Emma break down what separates a good idea from a killer concept—and why it always starts with a sharp, consumer-led insight.
Commercialization Is a Team Sport: How to Make Yours Work Smarter
Over the years, we’ve worked with teams of every size and stage. In every case, one thing remains true: when the team works, the launch works. Here's how to strengthen your commercialization team.
What Mayonnaise Teaches Us About Scaling Manufacturing
What can often catch a team off guard is not the product development but the operational load that comes with a new product. Let’s use mayonnaise as an example…
Selecting the right co-man: What to Look for and How to Work Together
Selecting and partnering with the right contract manufacturer can make the difference between success and failure. The key is aligning on goals and strengthening communication.
A Little Secret About Contract Manufacurers
Shhhh… The big secret is that your contract manufacturer is one of the biggest contributors to your product’s success. Find a good one and prioritize appreciation and communication for a healthy partnership.
Top 15 Mistakes Brands Make in Product Development
Is your product development team guilty of these top 15 mistakes? Let's investigate some common pitfalls-- and shows how to side-step each one.
The Scaling Dilemma: How Specialist Partners Help When You Hit The Wall
When your current development and operations teams are hitting a wall, it might be time to call in a specialist partner. Here's what they do, what to look for, and when it's time to call in some help.
Growth Comes at a Cost
Growing and scaling puts new pressures on in-house operations teams. Calling in Catapult is more than asking for advice-- it's expanding your ops team when and where you need it the most.