Jennifer Shelley

Shelley Food Development

With over 27 years of experience in the food industry, Jennifer is a seasoned product development professional specializing in both ketogenic and conventional bakery markets. As the founder of Shelley Food Development, she helps brands and startups create innovative, market-ready baked goods and snacks that balance flavor, texture, shelf life and quality with consumer trends.

Jennifer’s expertise spans full product development, reverse-engineering existing products, and crafting distinctive offerings that meet diverse dietary needs, from ultra-low-carb to traditional indulgent treats. In addition to human foods, her skill set includes developing pet treats and products with specific dietary requirements.